It doesn’t matter who you are we could all benefit from more traffic, more subscribers and more social media followers.
A great way to do this is with competitions and a new service is launching today that helps you run competitions that bring in real subscribers.
What you do is set up a prize, design the contest template and then set tasks that contestants have to compete to collect points. Usually, this is sharing out your contest so other people join it.
This is the same method that Harry’s (a men’s grooming brand) used to collect over 100,000 emails in one week.
The best thing about this software though, it does most of the work for you. In less than 15 minutes you can create a high converting contest landing page which includes a leader board so your contestants can see what their rank is and what they need to do in order to win.
Whilst running these competitions you’re constantly building up your social media subscriptions and your email subscriber list.
That makes this tool pretty invaluable and for just $37 for a lifetime account (that’s a very special offer that will end soon) you can run these competitions to your heart’s content.
I first remember reading about this on Tim Ferris’s blog, the four-hour workweek. He documented the experience of a company called Harry’s, a men’s grooming company, who ran a competition on social media where people would get their friends to sign up in order to win free men’s grooming products.
That launch gave the company over 100,000 emails which they were able to use in order to grow their brand incredibly quickly. Now, with Viper Lite you can run the same sort of competition without having to worry about any of the technical stuff.
Vyper is SaaS software so it runs in the cloud and you don’t have to worry about updates or running your own website.
The software is set up so you can start running these campaigns in minutes following the seven-step process.
This process gives you control over the settings, design, reward, entries and winners as well as giving you the option of exporting the emails that are collected within the account. This can then be shared on social media using your current contents and relevant hashtags and keywords in order to build up the first round of entries.
These competitions actually work a little bit like a sales pyramid. Whilst those have had bad reputations in the past, these forms of competitions have been around for quite some time now and are widely accepted.
The basis of list growth assumes that each person who enters your competition must know at least two more people who they can ask to enter the competition. This means that you are not being put in front of cold traffic but instead warm traffic that has an incentive to want people to follow the steps.
Once signed up to your competition, you then have the users email address. These emails are stored inside the system and you can export them easily in order to go into any one of your autoresponder accounts.
The software does link with some autoresponders that the list is a little limited and I would have liked to have seen more included. I understand they are working on it, however.
On the whole, this is very simple software but it is something that works incredibly well and has a proven track record to create results.
But, I don’t want you to get this software because I’m getting it and I don’t want the competition.
❖ Use gamification to get your viral effect
❖ Tap in to word-of-mouth marketing
❖ Get lower CPA
❖ Generate higher lifetime value
❖ Build brand loyalty through interaction
❖ Unlimited Leaderboard contests
❖ CSV export
❖ Cheater Detection
❖ Winner Draw
❖ Conformation Emails
❖ Up to 10,000 leads
What We Like:
✔ Nicely designed competitions
✔ Proven system for growing a list
✔ Very simple to use
What We Didn’t Like
✘ 10,000 leads is generous but not sure of the upgrade path.
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Currently: $37 – Lifetime